Financial
App

Redesigning a Singapore financial
app, GoodWhale

The problem

Investing insights is the key for investors to make quick and informed decisions. However, the lack of education on financial knowledges may be a hindrance to making informed investment decisions.

Research Goal

Understandithe perception of users towards the app and also identifying potential market gaps.

Research Methodologies

Duration : 2 Weeks

We conducted a series of in depth user interviews with the different target personas of users such as young millenials, gen Xs, gen Zs and also our existing subscribers.

Research Summary

Key Validated Insights

1

Many aren’t sure where to begin their investing journey because they are feeling lost in the information department.

2

The constant buzz of the market leaves them scratching their heads.

3

Overwhelming and time-sucking investment research

What We Learnt From The Research

Many millennials and Gen Z demographic express a genuine interest in investing and recognise the importance of acquiring substantial knowledge before diving into serious investment.

Defining The Problem

The app lacked a comprehensive learning module, making it challenging for users to understand complex financial concepts and effectively utilize the app’s features.

Ideation

Through brainstorming sessions and collaborative workshops, the design team generated a wide range of ideas for the learning module.

My Solutioning Many millennials and Gen Z demographic express a genuine interest in investing and recognise the importance of acquiring substantial knowledge before diving into serious investment.